Skills and Qualifications

• Direct marketing strategy including social media integration, segmentation, and 1-to-1 marketing
• Development and execution of online marketing programs to drive revenue and build community
• Manage multiple timelines and objectives with open, consistent communication with key stakeholders
• Ability to unite project development and management with integrated strategic communication
• Managed marketing budgets  to promote programs and events with P&L responsibility

• Experience with marketing tools including MailChimp, Exact Target, Google Analytics, Omniture, Google Analytics, Google Adwords/Adsense, Hootsuite, Facebook, and LinkedIn.

 

Professional Experience

Senior Marketing Manager, eCommerce Department, F+W Media 5/08-present

Oversee direct to consumer and trade marketing for multiple enthusiast communities, using B2B and B2C strategies.

• Manage team of marketing managers, coordinators and designers to meet marketing objectives.
• Create and execute marketing plans to broaden direct-to-consumer sales and increase revenue.
• Direct usage of social media, search engine marketing and other technologies to widen community reach.
• Development of tactical dashboards to ensure implementation and measure effectiveness of marketing efforts.

Online Product Development Manager, Penton Media, Loveland, CO                                                                6/07-5/08

Lead strategic development of profitable online products to serve advertisers and readers in a B2B market.

• Work with publisher, sales, editorial, and development staff to launch new products and improve existing offering.
• Develop strategy for site redesigns and new site launches to maximize advertiser exposure and generate traffic.
• Analyze website analytics to find opportunities and obstacles, and develop plans to address them.
• Managed relaunch of sponsored streaming video site targeting highly niche audience with over 200 videos.

 

Emedia Project Manager, Penton Media, Loveland, CO 1/07-6/07

Set overall emedia project priorities, establishing timelines, objectives and budgets.

• Led training of editorial team on use of content management system, email newsletter distribution, and HTML.
• Worked with development staff for incremental site updates and strategy for long-term functionality and design.
• Assist with marketing creative for online products, including copywriting for sales materials.

Lead Generation Marketing Manager, Penton Media, Loveland, CO                                                                  12/05-1/07

Campaign and program management for industry-leading lead generation and eMedia marketing campaigns.

• Redesigned lead generation strategy to contextual-based placement from traditional product-based programs.
• Tracked and analyze web metrics and analytics including open-rates, conversion rates, and CTR.
• Oversaw prestigious vendor awards programs including sales collateral and public relations.

 

Marketing Associate, Penton Media, Loveland, CO                                                                                                  8/04-12/05

Project coordination and budget management for advertising and circulation marketing departments.

• Created and maintained complete marketing projects and strategies from beginning to end.
• Coordinated, maintained and executed strategic marketing plans including promotions, research and events.
• Developed marketshare tracking programs to increase overall company marketshare and yield.

Community Education Advisor, City of Loveland Solid Waste Division, Loveland, CO                                   5/04-12/04

Increased community awareness of and participation in waste reduction and recycling programs.

• Designed educational materials including division website promoting solid waste and recycling services.
• Wrote public service announcements and articles for area publications.

Education

Bachelor of Science, Business Administration

Double Major: Marketing and Specialized Communication GPA: 3.5/4.0

Colorado State University, Fort Collins, CO                                                   Graduated: May 2004